## Overview

> **WhatsApp Web feature.** The Hub works from a number connected via **WhatsApp Web (WazMeow, QR pairing)**. It does not rely on Meta's Cloud API.

The **WhatsApp Hub** brings together, in one place, the WhatsApp features that go beyond 1:1
conversations: **groups**, **communities**, **broadcast channels** and **status**. From a connected
number, you manage these formats directly in the platform — useful for operations that use WhatsApp not
only for support, but also for content distribution and relationship at scale.

The Hub is especially useful to create and organize **groups** with automatic rotation (launch
cohorts), manage **communities**, publish to **channels** and follow **status**.

## Prerequisites

- A connected WhatsApp number (WhatsApp Web/QR, depending on the feature).
- A role with permission to manage the inbox.
- The WhatsApp Hub may depend on specific **activation/permission** — if it doesn't appear, talk to
  whoever runs the operation.
- The limits and capabilities of each format follow WhatsApp's own rules (e.g. maximum group size).

## Step by step

1. Open the **WhatsApp Hub** area from the connected number.
2. Choose the format you'll work with: **Groups**, **Communities**, **Channels** or **Status**.
3. For **groups**: create/manage groups and, if you wish, use **automatic distribution** — a smart link
   directs new contacts to the open group and creates the next one when the current fills up.
4. For **communities**: organize related groups under a single community.
5. For **channels**: publish broadcast messages to subscribers.
6. For **status**: publish and follow the number's status.

## Settings & options

- **Rotating groups (launch cohorts)**: set the capacity and let the platform open a new group
  automatically when the current one hits the limit, always pointing the link to the group with open
  spots.
- **Communities**: group related groups by topic, event or cohort.
- **Badge in the conversation list**: conversations of groups linked to a community (including
  the announcement group) show the **Community** badge in the conversation list; regular groups
  show **Group** and channels show **Channel**. The badge carries the community name (e.g.
  "Community · Promovaweb") and the side panel tells whether the conversation is the announcement
  group or a linked group. The "Community conversation" advanced filter lets you save a view with
  only these conversations.
- **Channels**: ideal for one-to-many communication, with no individual replies in the same flow.
- **Media**: text, images and other attachments supported in the applicable formats.

- **Mention participants (@)**: in a group connected via device, type **@** in the reply box to
  open the participant list and mention one or more people — the mention arrives **natively** on
  WhatsApp (highlighted, with a notification), just like the official app.

- **Mentions you receive**: when someone mentions a participant in the group, the message shows the
  person's **name** (`@Maria Silva`), not the internal WhatsApp number. This also applies to
  mentions written in an **image or video caption**.

- **Replying to a message (quote)**: the quoted block shows **who** was replied to (or "You", for
  your own message) and a **thumbnail** of the quoted media. Clicking the quote jumps to the
  original message, which flashes briefly so you can spot it; if it sits further back in the
  history, the conversation loads the previous pages until it is found.

- **Participant role in the group**: on group/community messages the sender shows a badge with
  their role — **Admin** or **Owner** (group creator) — next to the name and phone, exactly like
  WhatsApp. Regular members show no badge.

### Text formatting (bold, italic, strikethrough, monospace)

Text uses **WhatsApp's own syntax** — what you type is what reaches the device:

| You type | It arrives as |
|---|---|
| `*text*` | **bold** |
| `_text_` | *italic* |
| `~text~` | ~~strikethrough~~ |
| ` ```text``` ` | monospace |
| `- item` | list |
| `> text` | quote |

The broadcast composer has a formatting toolbar and a **live preview**: what you see there is
exactly what the recipient will see. The **Ctrl/Cmd + B** (bold) and **Ctrl/Cmd + I** (italic)
shortcuts work in the field.

Formatting applies to **every destination** — groups, communities, channels and status — and also to
the conversation reply box, campaigns, follow-ups and automated messages. A **Mixed** broadcast
delivers the same formatted text to all destinations.

A code block (` ``` `) keeps its contents exactly as written: nothing inside it is treated as
formatting. A link written as `[label](address)` arrives as `label: address`, so the label text is
never lost.

### What each destination accepts

Not every content type exists on every WhatsApp destination. The composer warns you **before** the
broadcast is created which destinations would be skipped, and the full table is under **"See what
each destination accepts"**:

| | Groups | Communities | Channels | Status |
|---|---|---|---|---|
| Text | Yes | Yes | Yes | Yes |
| Image, video and audio | Yes | Yes | Yes | Yes |
| Document | Yes | Yes | Yes | No |
| Poll | Yes | Yes | Yes | No |
| Interactive (buttons, list, carousel, flow) | Yes | Yes | No | No |
| Mention everyone | Yes | Yes | No | No |
| View once | Yes | Yes | No | No |
| Status style (colour and font) | No | No | No | Yes |

When no selected destination supports the content, creation is blocked with an explanation — instead
of a broadcast that is created and delivers nothing.

### Status style (colour and font)

A **text** status can carry a background colour, a text colour and one of WhatsApp's fonts. Pick
them in the composer (there is a preview of the status canvas) and they apply to both immediate and
scheduled sends. Image, video and audio statuses use a formatted caption instead of a canvas style;
audio is delivered as a voice message.

## Use cases

- Launches with multiple groups that fill quickly and need to rotate on their own.
- Communities of customers, students or partners organized by topic.
- Announcement and news channels for a large subscriber base.

## Tips, limits & best practices

- **Anti-ban**: creating many groups or adding many members quickly raises the risk of being blocked —
  go at a gradual pace.
- Respect the member limits per group and other WhatsApp rules.
- Use **automatic distribution** so you don't have to update links manually every time a group fills.

## Troubleshooting

- **The link doesn't open the right group**: confirm automatic distribution is active and there's a
  group with open spots.
- **I can't create groups**: check the permission and the number's connection state.
- **Feature doesn't appear**: the Hub (or a specific format) may not be enabled for your account.
- **A community shows as "Group" in the conversation**: run the Hub sync for the number; the
  community link is applied to existing conversations on the next sync.
- **The sync says it is paused by a WhatsApp limit**: when WhatsApp limits group queries for the
  number, the platform pauses both the automatic and the manual sync for that number and allows them to be requested again after the time shown; the pause starts at 30 minutes and grows up to 6 hours while the limit
  persists. There is no need to reconnect the number or change WazMeow.

## See also

- [Connect WhatsApp Web by QR pairing](/hc/ajuda/articles/inboxes-channels-whatsapp-web-wazmeow-en)
- [Inbox settings](/hc/ajuda/articles/inboxes-channels-configuracoes-de-inbox-en)
- [Inboxes and channels overview](/hc/ajuda/articles/inboxes-channels-overview-en)